|Measuring Effectiveness and Outcomes
||Creating an Evaluation Plan
a. What is included in the design phase of an evaluation plan?
The design phase determines all the subsequent steps. This phase requires that you look at your goals and objectives and then ask yourself, "What will I need to measure to be able to say I have met my goals and objectives?" If you haven't already created goals and objectives for your program, go back to Chapter 1.II.e. and review the sample goals and objectives, then write some draft ones for your program.
Seven categories of questions will frame the design of your evaluation plan:
- Implementation: Did you follow the planned activities as intended?
- Effectiveness: Did you achieve your goals and objectives?
- Efficiency: Were appropriate resources used to accomplish the activities?
- Timeliness: Were services provided or activities conducted within a reasonable time frame?
- Cost-effectiveness: Do the benefits of achieving the program goals and objectives outweigh the cost of operating the program?
- Safety: Were services provided and equipment/vehicles maintained in a manner to reduce risks to patients, providers and the program?
- Attribution: Can you demonstrate that your program efforts directly resulted in achievement of the program goals and objectives, or did other factors contribute to success?
A number of valuable references are available to help you design and implement an evaluation plan.